Layisha Laypang named global network's new Director of Communications and Marketing.
Previously Head of Marketing at award-winning specialist management consultancy Gate One, Laypang brings a wealth of experience of working both in-house and agency-side to Baker Tilly International, as it continues its successful transformation into a world-leading global professional services brand.
Based out of London, Laypang will be a critical part of the Baker Tilly International executive leadership. She will assume responsibility for leading the team developing and delivering on a marketing and communications strategy that spans a global brand, external positioning and internal communications.
Speaking on the appointment, Francesca Lagerberg, Baker Tilly International CEO, said: “We are delighted to welcome Layisha as the network’s new Director of Communications and Marketing. A highly skilled communications and marketing lead, she brings with her a wealth of experience in designing and delivering engaging, multi-faceted marketing strategies that will help us continue to drive our ambitious growth goals, broaden our reach and elevate the expertise that sits within our network firms.
“She will play a pivotal role in safeguarding and elevating the reputation of the Baker Tilly brand globally, as well as helping us tell our story, and motivate and inspire our people.”
Laypang added: “I’m excited to be joining Baker Tilly International as it continues to transform into a truly global, highly respected brand.
“As we reshape and enrich how we interact with our clients, our people and our communities, I look forward to engaging with our global teams to develop innovative and creative marketing strategies that support our vision to bring the world closer through knowledge and connection; define and enact our purpose and values; and help shape and promote our culture through powerful communications.”
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